Avec 66th General Assembly
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AVEC GENERAL ASSEMBLY BRUGES

The unique city centre of Bruges will welcome you from 12 to 15 September 2024 for the 66th General Assembly. This event will offer you an exciting mix of inspiring lectures and discussions, excellent opportunities to meet industry peers while enjoying Belgian gastronomy as well as getting acquainted with the historical splendour of the city.

The many assets of the city of Bruges make the 66th General Assembly of AVEC a truly total experience: UNESCO World Heritage City with extraordinary venues and charming hotels in a historic setting, rich culture, renowned museums, Belgian beers as one of the highlights of our gastronomy, everything within walking distance in a safe city centre.

Our sponsors

Diamond sponsors

Gold sponsors

Silver sponsors

Agenda

Thursday 12/09/2024

WG Turkeys and Ducks

Venue: Meeting room "Burghzaal" Crowne Plaza Hotel
Only for members of working group Turkeys and Ducks

09:00 - 12:00
Quick lunch in ‘The bar’ of Crowne Plaza
12:00 - 14:30
Board Meeting

Venue: Meeting room "Burghzaal" Crowne Plaza Hotel
Only for board members and deputy board members

14:00 - 18:00
Welcome dinner

Venue: Provinciaal Hof, Markt 3, Brugge
Gathering: 19u15 main entrance Crowne Plaza. 10 minutes' walk to "Provinciaal Hof"

Nestled on Bruges' Market Square, the Provinciaal Hof is a neo-Gothic gem and an ideal venue for the conference's inaugural evening. As the sun sets, the historic charm of the building sets the stage for an informal dinner. The lively ambiance of the square creates a vibrant backdrop for networking, with the Provinciaal Hof's elegant interior adding a touch of sophistication. Amidst the Gothic architecture and local culinary delights, attendees forge connections, making the Provinciaal Hof the perfect choice for a memorable conference kickoff in the heart of Bruges.

19:30 - 23:00

Friday 13/09/2024

09:00 - 16:00
09:00 Welcome to Bruges

Jos Piron, Chairman VIP-Belgium

09:10 President´s speech

Gert-Jan Oplaat, President AVEC

09:30 The importance of trade in a changing world

Denis Redonnet, Deputy Director General, EU Commission

10:10 Coffee break
10:40 The geopolitical importance of food production and food trade

Rob de Wijk, Founder of HCSS (The Hague Centre for Strategic Studies and Professor of International Relations and Security at the Institute of Security  and Global Affairs of Leiden University (NL)

11:20 Panel discussion

Moderated by Jacques Van Outryve

General Assembly

Venue: Crowne Plaza: meeting room “Burghzaal” and for the breaks “Sint Donaas”
Information stands of the sponsors : during the whole day,  in the areas leading from the ‘Burghzaal’ (conference room) to ‘Sint Donaas’ (breaks)
Day Chairperson – Moderator : Jacques Van Outryve

12:20 Lunch
13:30 Outlook for the Global and European poultry industry

Nan-Dirk Mulder, Senior Global Animal Protein Analyst – Associate Director Rabobank International

14:00 Trade and Animal Welfare

TBC

14:30 The work of AVEC in the past year

Birthe Steenberg, Secretary General AVEC

15:00 Narrative Reflection ‘From Mansholt to Timmermans’

Jacques Van Outryve, Leading bio-engineer, agricultural journalist and expert on European agriculture and food sustainability

16:00 The GA ends
09:30 - 16:00
Partner Program: "The Unknown Bruges"

Enthusiastic guides will take you to a more unknown, but absolutely unmissable part of the city. The St Anna & St Gilis quarter with the medieval harbour, small almshouses, narrow streets, beautiful views over the 'Brugse Reitjes' and the windmills. Definitely worth discovering this part of Bruges! Start and end of the tour at Crowne Plaza. Gathering: 9:15 at main entrance of Crowne Plaza.

Free evening
Free-evening - dinner reservation on 13/09/2024

Please keep in mind to make reservations well in advance, if you wants to go on restaurant with your national delegation or other group!
List of restaurants


Saturday 14/09/2024

"Bruges Highlights"

Gathering: 9:00 at main entrance of Crowne Plaza
Our enthusiastic guides take you by foot through the historical centre of the city. On the program not only the most famous places as the Market square, the Burg, fishmarket and the beguinage but we also stop at some surprising hidden locations. Start and end of the tour at Crowne Plaza Hotel.

09:30 - 16:00
Gala dinner

Venue: Concertgebouw, 't Zand 34, Bruges
Gathering: 18:30 main entrance Crowne Plaza. 15 minutes' walk to "Concertgebouw"
Drinks - Dinner - Open bar after drinks

19:00 - 23:30

Speakers

JOS

PIRON

Chairman VIP-Belgium

President of VIP-België vzw, the professional association of Belgian poultry slaughterhouses and cutting plants.

Managing director of Klaasen & C°, poultry slaughterhouses specialised in spent hens, Pluvera & Wilki brand

Gert-Jan

Oplaat

President AVEC

Gert-Jan Oplaat is a Dutch entrepreneur, director and politician. Oplaat comes from a farming family from Markelo (Overijssel). In 1982, he became part of a large agricultural enterprise. The family business specialized in the production of vaccine eggs and breeders.

He was chairman of the Dutch Poultry Farmers' Union for seven years when he was nominated in September 2014 as chairman of the Association of the Dutch Poultry Processing Industry (NEPLUVI).  On September 9, 2022, he was elected as president of AVEC.

He has been a member of the House of Representatives in Netherlands from 1998 to 2006 on behalf of the VVD. Until November 26, 2014, Oplaat was chairman of the VVD Overijssel.

During the farmers' protests against the nitrogen policy, he announced that he had joined the BoerBurgerBeweging (BBB) and was elected in the Dutch Senate in June 2023.

Oplaat is married and has two children from a previous relationship. In his spare time he does cabaret and singing.

DENIS

REDONNET

Deputy Director General, EU Commission

DENIS REDONNET is an economist by training, and started his career as a corporate banker for a French bank in the city of London.

Since 1995 he has been a career European Commission official, having held positions in the monetary, international economic affairs and internal market directorate generals of the EU Executive.

He served as advisor to EU Trade Commissioner Pascal Lamy and a Deputy chief of staff to EU Trade Commissioner Peter Mandelson.

Afterwards he headed the WTO division and then the Strategy division in the Directorate General for Trade in the European Commission. 

Between 2015 and 2020 he acted as Director for "WTO, Legal Affairs and Trade in Goods" in the Directorate General for Trade in the European Commission.

In July 2020 he was appointed Deputy Director General and Chief Trade Enforcement Officer in the Directorate General for Trade in the European Commission.

BIRTHE

STEENBERG

Secretary General AVEC

Since 2017, Birthe Steenberg has been Secretary General of AVEC, The Association of Poultry Processors and Poultry Trade in the EU countries. The 19 members of AVEC are national organisations for the production of poultry meat in 17 different European countries.

Birthe Steenberg leads the strategic direction of the association together with her team, board and the President of AVEC. Birthe’s team is based in the heart of Brussels, Belgium, close to policy makers and other stakeholders where Birthe is building the bridge between the poultry sector, policy and future legislation. Birthe has a broad and extensive international network that she actively uses in order to increase the visibility of the poultry sector in Europe and beyond.

Birthe Steenberg ‎ has strong knowledge and expertise in the food and agriculture sector and has more than 20 years of experience in European public affairs, interest representation and strategic management.

Previously, Birthe worked as Chief Consultant in The Danish Agriculture & Food Council in Copenhagen, Denmark. From 2012 to 2017, Birthe was the Manager of the Danish Poultry Meat Federation.

Birthe has a degree in Veterinary Medicine from the University of Copenhagen, and she is a member of The Executive Committee of the International Poultry Council as well as a series of committees including the European Commission Animal Welfare Platform, European Food Security Crisis preparedness and response mechanism, Advisory Group - Food Chain and Animal and Plant Health and Civil Dialog Group on Animal Products - Poultry meat and Eggs.

Birthe’s motto is action creates change.

NAN-DIRK

MULDER

Senior Global Animal Protein Analyst – Associate Director Rabobank International

Economic resilience of the poultry meat sector 

Nan-Dirk Mulder joined Rabobank’s Food & Agribusiness Advisory and Research department (FAR) in 2001. He is Senior Global Specialist Animal Protein and he is based in Rabobank’s headquarter in Utrecht, NL.
He holds a Master in Agricultural Economics, marketing and market research from the Netherlands’ Wageningen Agricultural University, NL.

JACQUES

VAN OUTRYVE

Agricultural Journalist & Guest lecturer at VIVES University for Applied Sciences

JACQUES  VAN OUTRYVE is bio-engineer by training and agricultural journalist by profession. He was deputy editor of ‘Boer & Tuinder’, the weekly of the Flemish farmers association Boerenbond, and has followed the common agricultural policy (CAP) closely as journalist from the eighties until now. He is past-president of the Belgian Association of Agricultural Journalists (BVLJ-ABJA) and is still guest lecturer ‘Agricultural Policy and Food Safety’ at the VIVES University for Applied Sciences. He is a sought-after guest speaker in Belgium and abroad.

Rob

de Wijk

Founder of The Hague Centre for Strategic Studies

Rob de Wijk is the founder (2007) and non-executive director of The Hague Centre for Strategic Studies (HCSS). HCSS helps governments, non-governmental organizations and the private sector to understand the fast-changing environment and seeks to anticipate the challenges of the future with policy solutions and advice.

Currently, he is also Professor of International Relations at Leiden University (since 2000) and columnist for the national daily Trouw.

Ancillary positions he had in The Netherlands and abroad: chairman of the National Security Think Tank (Denktank Nationale Veiligheid), chairman of Holland Space Cluster, member of the Strategic Advisors Group of the Atlantic Council in Washington and ‘Senior Steering Group’ of NATO Special Forces Headquarters in Mons and Roadmap Next Economy. Currently he is a member of The Alphen Group (TAG) en Vaduz Round Table.

Hotel

Participants and guests will stay either at the in the Crowne Plaza® hotel or at Grand Hotel Casselbergh. The hotels are of an equivalent standard and close neighbours of each other. When we confirm your registration, you will be informed which hotel you are staying in.

All corporate meetings - working group, board meeting and general assembly - will take place in the meeting facilities of Crowne Plaza®.

The main entrance of Crowne Plaza® hotel is also the meeting point for all scheduled side events in the city. Please keep in mind that all transfers to the venues are short walks. Bruges is a city with lots of cobblestones, so make sure you have suitable shoes.

Crowne Plaza

Crowne Plaza® Brugge is located in the heart of the historic city, the hotel is the perfect destination for both leisure and corporate travellers seeking an unforgettable experience. With 96 rooms and 12 contemporary meeting spaces, we cater to a wide range of needs, ensuring that every stay and event is exceptional.

At Crowne Plaza® Brugge, sustainability is at the core of our values. We have taken significant measures to minimize our environmental impact.

Experience the perfect blend of luxury and comfort at Crowne Plaza® Brugge. Our unique location, up-to-date facilities and excellent service ensure you can enjoy a pleasant stay. We look forward to welcoming you to the beautiful UNESCO World Heritage city of Bruges.

Hotel Casselbergh

Grand Hotel Casselbergh is centrally located, next to the Burg and the Main Market Square. At the back of the luxury hotel, which consists of the historic houses ‘Casselbergh’, ‘Zeven Torens’ and ’t Fransch Schildt’, a completely new annex was built. This unique hotel is a perfect blend of historic and modern luxury and takes you back to a time of ecclesiastical and noble atmospheres. Grand Hotel Casselbergh boasts 118 elegant rooms which combine contemporary luxury with the authentic charm of 18th century Bruges. Grand Hotel Casselbergh re-opened the 1st of April 2021 after a meticulous renovation reflecting its prestigious character and introduces new, timeless elements. The unique furnishings, the art of Desmarets and the refined decorations harmonize seamlessly with the historical character of the building.

Crowne Plaza

Crowne Plaza® Brugge is located in the heart of the historic city, the hotel is the perfect destination for both leisure and corporate travellers seeking an unforgettable experience. With 96 rooms and 12 contemporary meeting spaces, we cater to a wide range of needs, ensuring that every stay and event is exceptional.

At Crowne Plaza® Brugge, sustainability is at the core of our values. We have taken significant measures to minimize our environmental impact.

Experience the perfect blend of luxury and comfort at Crowne Plaza® Brugge. Our unique location, up-to-date facilities and excellent service ensure you can enjoy a pleasant stay. We look forward to welcoming you to the beautiful UNESCO World Heritage city of Bruges.

Hotel Casselbergh

Grand Hotel Casselbergh is centrally located, next to the Burg and the Main Market Square. At the back of the luxury hotel, which consists of the historic houses ‘Casselbergh’, ‘Zeven Torens’ and ’t Fransch Schildt’, a completely new annex was built. This unique hotel is a perfect blend of historic and modern luxury and takes you back to a time of ecclesiastical and noble atmospheres. Grand Hotel Casselbergh boasts 118 elegant rooms which combine contemporary luxury with the authentic charm of 18th century Bruges. Grand Hotel Casselbergh re-opened the 1st of April 2021 after a meticulous renovation reflecting its prestigious character and introduces new, timeless elements. The unique furnishings, the art of Desmarets and the refined decorations harmonize seamlessly with the historical character of the building.

Practical information

Travel to Bruges

Via Brussels Airport: we recommend to take the train at Brussels Airport to Bruges railway station
By car: we highly recommend "CENTRUM STATION" car park, next to Bruges railway station. If you wish to park at the hotel (limited spaces), please mention it at registration.

Please notice: shuttle service is included in the fee: on 12/09/24 between 11:00 and 18:00: a taxi company will transport you from Bruges railway station directly to the hotel.

Free evening - dinner reservation on 13/09/2024

Please keep in mind to make reservations well in advance, if you wants to go on restaurant with your national delegation or other company!

Optional museum visits

You have the option to explore museums beyond the scheduled agenda.
Please ensure to book your visit in advance.

Walking in Bruges

Bruges is a city with lots of cobblestones, so make sure you have suitable shoes for the transfers to the venues and the guided discovery of the city.

Register

Register through the form below, or mail us if you have additional questions.

Delegate Information

Participation fee for 1 delegate : 1.950 euro, 21% VAT included

Partner information (optional)
Participation fee for 1 delegate’s partner : 750 euro, 21% VAT included
Company details

**Arriving on 11/09/2024 : we will ask the hotel to extend the reservation of the room, but the additional night is NOT included in the fee.

Transportation
PARTICIPATION
Additional information

VIP vzw

Vereniging van Industriële Pluimveeslachterijen

Korsele 70
B-9667 Horebeke
BELGIUM

Copyrights photography

Visit Bruges | © Jan D'Hondt
2014 "Madonna met kanunnik Joris van der Paele, Jan Van Eyck - Groeningemuseum"
2018 "Hangplekje aan het Concertgebouw"

Visit Bruges | © Jan Darthet
2020 "Brugse Bruggen | Carmersbrug"
2022 "Bootje aan de Spinolarei"

© Walter Vorjohann
"Concertgebouw Brugge"